GRAND JUNCTION, Colo. (KKCO) - With a tough economy, the Avalon Theater is doing its part in generating revenue not only for itself, but also for Main Street restaurants.

The theater began hosting 'Dinner and a Movie' on Tuesday nights last year to bring in some extra money for the theater and to close the gap between revenue and expenses to operate the building. An idea that has turned out to be profitable for everyone.

"It's been an amazing success. In January 2009, we had an average of 130 people show for Tuesday night 'Dinner and a Movie' events. That has doubled in 2010 for January," says Tim Seeberg, Avalon Theater general manager.

In 2009, downtown restaurants made an estimated $64,000 in profits due to the 'Dinner and a Movie' events and the theater generated $4,800 in sales tax revenue for the City of Grand Junction.