Farmer's Marketing 101KKCO Blog Listing
Farmer's Marketing 101
Topic Author: Lauren Whitney
Posted: 6:06 PM Jul 12, 2008
Replies Posted: 10 comments
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Farmer's Marketing 101

In Grand Junction, where we enjoy vibrant farmers markets in the summer and early fall, what's for dinner can be less about careful planning than happenstance. Or a moment of revelation.

Last week I had visitors in town and wanted them to experience the charm of the area. Although I hadn’t yet been, I thought what better way than to visit the farmer’s market. We were going to pick up some fruit, enjoy the music, and head to dinner at one of the wonderful local restaurants, but we soon found that our plans had to be diverted. After grabbing some cherries and making a quick stop for Dippin’ Dots, we got to talking with folks at a pasta stand. Suggesting we try their orzo, we began to formulate a summer meal from what was available around us.

A couple of hours later we were enjoying a spectacular dinner of handmade spinach fettuccine tossed with toasted pine nuts, garlic, baby squash, and olive oil. We added a salad and a cold, crisp Pinot Gris, making for a lovely patio dinner on a perfect Colorado summer evening.

So the next time you're at the farmers market, try starting a friendly culinary conversation. Talk to the farmers, the vendors, the person next to you buying fresh tomatoes or biting into a ripe Palisade apricot and ask them what they're making for dinner.

Go with what you find and create on your feet. 

Read Comments
Posted by: Kelly Labermann Location: Grand Junction
Lauren - we love watching your show in the mornings. You have a lot of energy and an engaging personality. Although we (my husband and I) enjoy Amanda as well, we really thought you and Kate Goodwin had a great rapport and we were sad that you aren't on together anymore. Anyway, just wanted to let you know that you are a breath of fresh air to watch on the news.

Posted by: Lauren Whitney Thank you for all the suggestions! I love going to the Farmer's Market. Its my favorite part of the week. I will have to test out your recipe Catherine, it sounds wonderful. The apricots I get don't last long (I eat them too fast) so I will grab a few more this week. I also like the idea of using shrimp in soups. I've heard good things about the Palisade Farmer's Market so I might have to head over there one weekend. Thank you for the suggestion on the misshapen fruit. I bought a pretty funky looking apricot, but it tasted great! And you can never go wrong with Dippin' Dots...or Enstrom's ice cream. So good!

Posted by: Justine O. Location: Grand Junction
Although the produce and healthy stuff at the farmers market is good, I agree that the Dippin Dots are good. THis was a nice story. I like that you write about different things.

Posted by: Corinne Kaplach Location: Grand Junction
Something I've learned from going to farmer's markets is that the produce might not look as perfect as in the grocery stores, but at farmer's markets, it usually tastes a whole lot better. Taste is most important, and that it may have imperfections or be misshapen is secondary.

Posted by: Marc Location: Palisade
VIsit the Palisade Farmer's Market on Sunday mornings, less people and all of the same produce!

Posted by: blanchelucero Location: grandjunction
When making stew use shrimp or any other fish instead of meat plus all kinds of vegetables.cook with beef stock instead of water.you'll love it.Even corn on the cob cut in fourths.

Posted by: Catherine Location: Fruits
Here's the rest of the recipe (ran out of room! :) Add ginger, scallion whites, lime zest and chile to skillet and cook, stirring, for 30 seconds. Add wine and simmer over moderately high heat, scraping up browned bits from bottom of skillet. Add maple syrup, apricots and chicken and simmer just until heated through; season with salt and pepper. Transfer chicken to plates and spoon sauce on top. Sprinkle with cracked almonds and scallion greens and serve.

Posted by: Catherine Location: Fruita
Today on your show I heard you mention cooking with items found at the Farmer's Market. Here's one using apricots, which are in season right now: Chicken with Fresh Apricots & Almonds INGREDIENTS: 16 whole blanched almonds 2 t unsalted butter 4 ripe apricots, pitted and quartered 1 T olive oil 4 6-ounce skinless, boneless chicken breast halves Salt and freshly ground pepper 1 t finely grated fresh ginger 1 scallion, white and green parts thinly sliced separately 1/2 t finely grated lime zest 1/2 Scotch bonnet or habanero chile, seeded and thinly sliced 1/2 c dry white wine 2 T pure maple syrup COOKING INSTRUCTIONS: Preheat the oven to 350°. Put the almonds in a pie plate and bake for 8 minutes, or until browned; let cool. Crack the almonds coarsely with the side of a large knife. In a large skillet, melt butter. Add apricots, cut side down, and cook over moderate heat until just white throughout, about 7 minutes longer. Transfer chicken to the plate with apricots.

Posted by: David Location: Grand Junction
Lauren, anytime you want to go out to dinner in one of these fine local restaurants, let me know, I'll buy:)

Posted by: Troia Location: Palisade
That dinner sounded great!