GRAND JUNCTION, Colo. (KKCO/KJCT) The weather is cooling off, but tourism in Grand Junction isn't letting up as summer ends. In fact, it's revving up.
For business owners like Marya Johnston, September is a good month.
"I do see a bump in September. It’s cooler out and people are more inclined to want to stroll around on Main Street when it’s not 100 degrees," Johnston said.
September is a heavy traffic month across the US.
"September is the time of year when you have the best weather so people are out traveling longer distances. They’re certainly coming around our area,” said Debbie Kovalik, the executive director of visit Grand Junction.
Travelers come to the Grand Valley from near and far in cars, planes and motor coaches.
"Each coach with one overnight visit is worth $7,500 dollars,” Kovalik said.
They come to attend the many festivals like Colorado Mountain Winefest that brings between 6,000 and 7,000 people to Grand Junction.
Kovalik said people come from all over, from 35 states and five countries. The Wine Festival was recently named the best wine fest by USA Today.
The Air Show happening this year is bringing more people too. The show happened every two or three years and brings in about 10,000 people.
Since 2004, Grand Junction has seen an 86 percent increase in lodging taxes. This weekend is the busiest for Grand Junction all year. Only Country Jam and May graduation season come close.