GRAND JUNCTION, Colo. (KKCO/KJCT)-- A new billboard in Grand Junction aims to start a conversation about sexual assault.
The billboard shows eight local women and carries a strong message.
Ryan Smith, of Grand Junction, said he put the billboard at 1st Street and Grand Avenue to get the community talking about sexual assault.
"We thought the statistic would be much more impactful, especially when you couple that number with eight faces of local women in this town,” said Smith.
The board says one in four women will be sexually assaulted in their lifetime.
"Our community can use this type of visual to begin to understand how predominant the issue is and it exists right here in Grand Junction,” said Lydia Hellums, who is featured on the board. "The more people we can get talking about it and a conversation started about equal rights and women's rights the better."
"They're waitresses, business owners and sisters and moms and it makes it personal," said Smith.
It's a message they don't want to be lost in this divisive political climate.
"The hope is that it doesn't create a lot of backlashes and creates awareness," said Smith.
At least for some who see it, the message is loud and clear.
"I have never understood how any man who has ever had a daughter can be against this movement. I have four daughters,” said Mesa County resident Joseph Coleman.
Perhaps for others, it can be a start to a conversation
"That could be their daughter and their mom and their sister or whatever and take this issue more seriously,” said Smith.
The billboard is going to be up until the end of March at least, but Hellums is trying to raise more funding to keep it up even longer.
Their Go Fund Me page is on the right of your screen if you wish to donate.