PALISADE, Colo. (KKCO/KJCT)-- Board members in one local town are saying 'no' to a 60-foot sign, advertising for a gas station.
Palisade's Board of Trustees on Tuesday night unanimously denied the sign variance for the soon-to-be-built Golden Gate convenience store.
This comes after the town's planning commission approved the sign back in August. But a group of concerned citizens in Palisade got together to appeal the approval of the variance.
While the applicants asked for a 60-foot sign, Palisade's town code only allows for a sign that's 20 feet tall.
People that live near the future site of the gas station said they fear that allowing a sign to be built would set a precedent.
YESCO, the company making the sign, said the size and height are necessary so that drivers on the interstate can see it from a reasonable distance, and make a safe decision to exit or not.
"We feel this giant sign actually lighting the Bookcliffs with alternating sign prices is not the identity we want for our town moving forward," said Dave Walker, a concerned citizen and business owner in town.
Residents said they want Palisade to remain that special place.
"The sign variance is unacceptable because it's three times higher and three times bigger than the variances allow," said Jamie Somerville, who lives nearby where the sign is going up. "It needs to follow the rules, there's no reason for Palisade to cater to a single business."
YESCO officials said the sign wouldn't be as bad as people think.
"We're trying to get over the very top of the trees to be seen from the east and to be seen far enough from the west and get off at the exit," said Tom Weatherby, a senior account executive with YESCO. "This sign would be dimmed down to 5 and 10 percent of its brightness at night and it won't reflect off the Bookcliffs."
The applicant said they still want to make this project work, and they will work on other ideas to present to the board.