It's possibly the oldest Stetson dealer in the West.
The store's owners have maintained its original appearance, and many of the items in the store, including the cash register, are antiques. You can even see horse hoof prints in the floor from a different era.
"I do like the ambiance, the history, you know, years ago, in the '50s and '60s. People were wanting to take this down and modernize, and I know my mother came in a few years back and said she's so glad that John never modernized the store," said Bradford G. Davis, the store owner.
The owners say having the building paid for is one of the keys to their success. They also say while times change, they still plan on keeping the store's look as authentic as possible.