Victoria Secrets Can't Call their Products "Sexy?"

Limited Brands provided this screenshot from a Victoria's Secret ad scheduled to run during Super Bowl XLII on Sunday, Feb. 3, 2008. (AP Photo/Limited Brands)

Victoria's Secrets is in a “sexy” legal wrestling match over that particular word.

Sexy Hair Concepts says it has used the term "sexy hair" to describe its products since 1998. They say Victoria's Secrets use of the word is illegal.

A trademark board has sided with the hair care line saying victoria's secret's "So Sexy" products confused consumers.

But Victoria's Secret wants a court to consider whether the board ruled correctly.