CU signs deal with Victoria’s Secret

Limited Brands provided this screenshot from a Victoria's Secret ad scheduled to run during Super Bowl XLII on Sunday, Feb. 3, 2008. (AP Photo/Limited Brands)
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Boulder, Colo. (AP) The University of Colorado doesn't allow its logo on alcohol or firearms. But underwear from Victoria's Secret? That's a different story.

CU has signed a licensing agreement that allows the lingerie company to sell underwear and other items with the buffaloes' logo.

The gear that rolled out this month is more comfortable than sexy. University spokesman Bronson Hilliard says school officials agreed to the deal because nothing appeared too risque.

CU will earn at least $10,000 annually in royalties for two years. The deal could be extended for three more years if the university hits $12,222 in royalties in the second year of the contract.

Thirty-two other universities nationwide have signed similar agreements.



 
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