Founder Troy Rarick is in his office at Over the Edge Sports today, finishing up on details even as the town of Fruita starts to show a little of the mountain bike mania that is the Fat Tire Festival.
Vendors are setting up tents today for the event that starts tonight with a VIP party. People from around the world come to the festival, which this year returns to its' roots as a three–day event after a week–long 10th Anniversary celebration last year. Rarick has intentionally made the Fruit fat tire festival a laid–back family affair in which everyone is welcome, even non-cyclists.
Tomorrow all–day rides on Fruita's world–class mountain bike trails come to a climax with free music for all at the Ladies Night Party at the Fruita Civic Center from six to ten.
There is much more going on this weekend, and as a sponsor of the 11th annual New Belgium Brewery Fruita Fat Tire Festival 11 News will keep you posted on all that's going on.