Grand Junction looks to market itself better, keep businesses in town

By: Zach Berridge Email
By: Zach Berridge Email

GRAND JUNCTION, Colo. (KKCO) Grand Junction city council members met Monday for the Fall City Council Round Table.

Most of the morning discussion was intended to self-evaluation and efficiency talk, but in the afternoon they delved into several items that will impact the economic future of the city.

Re-development of the North Avenue corridor was discussed again, including a potential urban renewal plan, but perhaps the most impactful issue discussed at length was a term called "economic gardening," which is essentially promoting growth of local businesses.

The idea is to grow the economy by keeping our entrepreneurs here, and to do that, the city needs to be marketed better.

"I think that's something that we're going to have to give some consideration to," said Deputy City Manager Tim Moore, "because it's probably a combination of a lot of things. It's probably a great place to live, good outdoor activities, but it needs to be jobs. It needs to be a living wage as well and career advancement all those kinds of things probably weigh into that."

Members talked about working on a campaign to better market the city and while this is very preliminary talk, it was apparent among them that something needs to be done.

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