LOMA, Colo (KKCO) -- They're rough and tough, and local cowboys are proving they're man enough to wear pink!
The whole staff of the Western Slope Cattlemen's Livestock Auction Barn in Loma wore pink Wednesday. Even the horses were in the pretty shade!
The cowboys and cowgirls are honoring breast cancer survivors and current patients. Organizers say it's a fun, unique way to show their support in this nationwide fight.
"We just thought it would be nice to bring breast cancer awareness to the country, and so we decided to bring it to the sale barn in honor of the breast cancer survivors and those battling right now. We just thought it would be a great time to have everybody wear pink in support of the event," said Heather Lofstrom, the event organizer.
The auction barn also teamed up with Heather's Wild Rags, a nonprofit which supports breast cancer awareness. This is the first time the Auction Barn has done something like this. They plan to do it again next year.
For more information on Heather's Wild Rags, visit their website at www.heatherswildrags.com, email email@example.com, call (970) 640-4723, or visit their Facebook page.