GRAND JUNCTION, Colo. (KKCO) -- Bike trails are a popular activity here in the Grand Valley and attract business from all over the world. Members of the community gathered for the grand opening and ribbon cutting ceremony of a new bike trail in Fruita.
“I’ve got some really good friends who’ve been working on building this trail and so I feel kind of privileged to be here on day one,” said Sarah Quinlivan.
The bike trail is located on 18 Road and is located at the bottom of Joe’s Ridge, a popular Fruita trail. The Mojo Trail is the official name of the new trail.
“It’s an extension of Joe’s Ridge down to the bottom and it’s like ‘more Joe’s’ so we’ve got Mojo’s Trail,” says Dave Grossman of the Grand Valley Trail Alliance.
Scott Winans, the President of the Colorado Plateau Mountain Bike Trail Association, was behind the creation of this new trail and a new trail in the Western Slope is a lot like striking gold.
"Towns love it- trails are gold on the ground," said Winans.
Trails and the mountain biking industry bring in big business to the community.
"We are looking at multi-million dollar impact that small communities realize from an activity that is basically use of a renewable resource," said Winans.
Local business owner, Sarah Withers, feels the entire community reaps the benefits of business drawn in by Grand Valley Trails.
"Trails in the grand valley bring probably millions of dollars…not just to the bike shops, but to the restaurants, to the theaters, to all of the services," said Withers, co-owner of Dessert Ratt Tours.
"I think this is just the beginning of trails we can build in the valley and I think if the community wants to come together and continue to work with us this is a great model," said Mike Jones, a Grand Valley Park Ranger.
For locals like Quinlivan, mountain biking is a community all in itself.
"I'm a teacher and I've got people in the valley who are bikers and it's just been really neat to figure out how many little fingers of the community really exist here,” said Quinlivan.