MESA COUNTY, Colo. Hotel occupancy, airline arrivals, and attractions numbers are on the rise and Mesa County officials are working hard to keep the tourists coming to Mesa County.
The up-tick has business owners excited for the upcoming summer months in which some of the biggest attractions of the Western Slope hit their peak.
All the wonder attractions of the Grand Valley get travelers here, and now city officials say the next step for the tourism industry is to keep visitors here longer and get them spending more at local businesses.
“Tourism is one part of economic development that we're focused on, but it's really important that we do improve our marketing strategy, says Rose Pugliese, Mesa County Commissioner.
The Grand Junction Visitors and Convention Bureau and the Grand Junction Chamber of Commerce work closely on all publicity involving Grand Valley communities and do a great job of offering information to those seeking it out.
However, city officials say Mesa County needs to look to more aggressive marketing strategies that pump information about the area to domestic and international travelers.