GRAND JUNCTION, Colo. Colorado puts up record breaking numbers in the tourism industry.
Visitors making their way to the “Centennial State,” aren't just planning on making a stop on the Front Range, they're also headed to the Western Slope.
According to the Grand Junction Visitor and Convention Bureau, lodging taxes collected from businesses within city limits are up by 6% for the first time since 2009.
This number signals the success of large print and online marketing campaigns by local establishments that have increased visitor traffic in the Grand Valley.
“This is new money coming in to the valley and so it is generating more business for the small business which is restaurants and business and of course the lodging which is what we keep track of,” says Mistalynn Meyeraan of the Grand Junction Visitor and Convention Bureau.
Word is getting out about all the wonders of the Western Slope, transforming it into a must see travel destination.
Local businesses are also actively working together to promote the Grand Valley collectively and have high hopes for upcoming summer festivities.