Grand Junction, Colo. (KKCO) --- August means the start of local fresh peaches appearing on grocery store shelves and it is also now Colorado Proud month.
The traveling Colorado Proud campaign stopped at the Safeway on 29 Rd Friday morning.
Colorado Proud representatives gave out samples of locally grown peaches and cantaloupe to shoppers to encourage them to buy the produce grown in their own backyards.
"You keep the money in the local economy," said Harry Talbott, a farmer at Talbott's Mountain Gold. "What better reason could there be. Your transportation costs are low, your freshness is better."
Talbott said Colorado peaches have more flavor than those grown elsewhere in the United States and you also know exactly what you're getting.
"A lot of times you go into a store," he said, "You pick up something and say is this thing grown in Chile, in Mexico, or the imperial valley of California, or something? You don’t know."
If the fruit is locally grown, it will have a Colorado Proud sticker on it.
The Colorado agricultural industry contributes 40 billion dollars a year to the state's economy.