Swiss designer creates dinosaur dung watch

By: Associated Press Email
By: Associated Press Email

GENEVA (AP) - A Swiss watchmaker is hoping to raise a stink with an expensive timepiece that eschews the trade's standard gold, diamond or titanium fittings for a more earthy substance – dinosaur dung.

Vesenaz, Switzerland-based company Artya says the watch set in fossilized feces will sell for $11,290 and comes with a strap made with skin from an American Cane Toad.

Designer Yvan Arpa said Monday the coprolite came from a plant-eater that died about 100 million years ago in what is now the U.S.
(COPYRIGHT 2010 BY THE ASSOCIATED PRESS. ALL RIGHTS RESERVED.)


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