Bad Weather = More Expensive Beer

By: KKCO - Email
By: KKCO - Email

Bad weather in Europe led to a huge shortage in specialty hops that many microbreweries use for their lagers and ales, rising the costs of craft beers to lager lovers.

Nationally beer drinkers are starting to move towards the cheaper and more popular domestic brands such as Budweisers and Coors. Those big companies have locked in rates on those hops rising in cost for years.

Local, smaller brewers don't have that luxury and have to raise prices to keep revenues up

Local liquor store owners and they say the national trends are not finding their way into the Western Slope and craft and specialty ales are still selling extremely well in this area.

KKCO NBC 11 News 2531 Blichmann Avenue Grand Junction, CO 81505 Station Phone: 970.243.1111 Business Fax: 970.243.1770 Newsroom Fax: 970.245.3793 News Tip & Contest Line: 970.255.8477
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