Day After Christmas, Stores Seeing More Sales Than Returns

By: Tim Ciesco Email
By: Tim Ciesco Email

The day after Christmas Mesa Mall was full of life as stores and Grand Valley residents met for the post holiday rush. While you might think stores were in the red with all the returns and exchanges, they say that wasn't really the case.

It was a long day for Michelle Reed and her staff at The Buckle, opening earlier and getting the store ready for the day after Christmas.

"So far so good," said Reed. "Everyone seems to be in a good mood."

Much to her delight, a day that is usually known for returns and exchanges turned into a day of sales.

"This weekend we will have a ton of exchanges in general, but people are definitely coming in with cash they got for Christmas and gift cards as well," said Reed. "So they're ready to spend it and get some new stuff."

Other stores in the mall say they're seeing the same thing.

"It's been pretty busy, pretty steady," said Jarod Coniff, Assistant Manager of No Fear. "It didn't slow down at all after Christmas. People are spending gift cards and Christmas money and we haven't done too many returns."

And for good reason. We asked mall shoppers what brought them into the mall Friday and were hard pressed to find anyone who was strictly returning something.

"The great sales," said Bonnie Kirkpatrick.

"Buying new stuff," said the Adamson family.

"Lots of gift cards and money to spend," said Clint Schaeffer.

"I'm just along for the ride," said Rob Adamson.

Shoppers say the combination of winter blowout sales --

"Pretty much all of our winter stuff is on sale, our hoodies, our coats, any of our long sleeved woven shirts," said Reed.

"Nineteen ninety-nine hoodies, we've got some nine ninety-nine t-shirts," said Coniff.

--and all those gift cards and checks they received for Christmas make for one fun time, especially as most shopping budgets tighten.

"It's exciting because you've asked for what you wanted and you get it -- then you can go pick out what you really, really want," said The Adamsons.

"You can get in trouble spending a lot of money after Christmas," said Schaeffer.

That's just what the economy stricken retail industry is banking on.

"We kind of look forward to it," said Coniff.


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