Wilting Sales Force Flower Shop Out of Business

By: Jessica Zartler Email
By: Jessica Zartler Email

A local flower shop is closing its doors. The owner says she can't keep her business open without getting into debt and the Grand Junction Chamber of Commerce says her story is becoming more common.

Neon Rose Floral on 30 Road has been open for ten years but slumping sales are forcing the owner to close the doors for good.

Natalie Myers says flowers have been her life for the past decade
but business has wilted so much over the last year that she had to either take out loans or cut her losses and try to bloom elsewhere.

She says the decision has not been an easy one.

On Friday, Natalie Myers was sweeping the floor of her floral store and it may have been the last of many hours she'll spend there.

"55 to 60 hours a week for years. It's blood sweat and tears," Myers told 11 News on Friday.

Sshe built a flower cooler, hung aprons and decorated, but now she's donating the decorations and furniture to charity.

Myers says she's thankful for her loyal customers but the bills were piling up and business was down too much.

"It's been hard. I've toiled over it for several months."

So once she cleans out her building, she'll be closing the doors.

And her going out of business signs aren't the only ones you'll see driving around Grand Junction.

'Signs' of the times says Chamber of Commerce President, Diane Schwenke.

"We're about 18 months behind the rest of the country but we're starting to see some impacts and slowdown in the economy," Schwenke told 11 News on Friday.

She says more and more small businesses are closing their doors in Grand Junction--especially businesses selling electronics, services or high end products--things that don't make the cut when people cut their budget.

Schwenke says it's too soon to tell how deep and far reaching the recession will be.

"We'll have to wait and see where we go from here."

But the recession is already hitting Natalie Myers where it hurts--
her wallet and her heart.

"I will miss all my friends that i've made through the business," said Myers.

She's hoping a new opportunity will grow.

"I think that a new adventure is on the horizon."

Myers says she has donated atleast $10,000 worth of goods to habitat for humanity, hospice and other local charities.

She was able to sell some other merchandise to other flower shops
but she's still trying to sell her work counters and a few other items.

Myers says she was upset to have to lay off her four employees.


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