Tuesday, CDOT unveiled the ad, which promotes wearing seat belts and keeping your children safe in the car.
State Senator Dave Schultheis, (R) Colorado Springs, says he's disappointed in CDOT because taxpayer dollars were used to produce an ad which caters to a small percentage of state residents. He also feels the ad discourages immigrants from learning English.
CDOT officials say in 2007, 23 percent of all unbuckled crash victims in the state were Hispanic. They say the ad shows they're committed to keeping all Colorado residents safe.
"I understand there may be an issue out there but I think it could be handled in ways other than using tax dollars," said Schultheis. "And these people need to be fluent in English so they can do well in the economy we have."
"This seat belt PSA is one way we can reach the Hispanic community in a culturally relevant way, but also in Spanish where it is easier to understand as far as the message we're trying to get across," said Heather Halpape, a spokesperson for CDOT.
CDOT says the ad cost about $15,000 to produce. They expect it to begin airing on Spanish speaking channels in the coming months.