With a recession reaching across America many businesses are being forced to adapt to a changing demand for services. That's also true in the news business.
A newspaper 150 years old goes under Friday. But the Rocky Mountain News' headlines weren't just in print. They were in video and in text messages. Messages sent through Twitter.
Twitter is a social network were subscribers get instant messages from friends via text message or email. An example of how these days, newspaper is not just on paper and television is not just on TV. 11 news also has a Twitter account bringing you the headlines, in most cases before they air. Alyssa Hollows says a Twitter account is all about being informed. "That way if something happens I can know right away, first person to know," says Hollows. And it's something that's catching on.
"Social media, social networking sites are the most efficient way because that's what the younger generations are using," says,
Grand Junction Symphony Orchestra marketing director Aaron Majors. Majors recently launched the Symphony's Twitter account as well as a Face Book page. Majors says, "We definitely are trying to broaden our demographics, reach out to some new audiences and also get the information out in a much more efficient manner."
That also includes websites like www.nbc11news.com where people can just point and click on the stories they want to watch.
While it seems fewer people are hitting the news stands
to find out what's going on, more are clicking and tweeting. Like the GJ Symphony who told their fans they would be on the news Friday, long before i did the interview.