Ford's New Feature Puts Parents In The Drivers Seat

By: James Hopkins Email
By: James Hopkins Email
An undated photo provided by Ford Motor Co., of a MyKey. Starting next year, Ford Motor Co. will roll out a new feature, controlled by a computer chip in the key, that allows parents to limit the car's speeds to 80 mph and set a maximum volume for the audio system on some 2010 models. (AP Photo/Ford Motor Co.)**NO SALES**

An undated photo provided by Ford Motor Co., of a MyKey. Starting next year, Ford Motor Co. will roll out a new feature, controlled by a computer chip in the key, that allows parents to limit the car's speeds to 80 mph and set a maximum volume for the audio system on some 2010 models. (AP Photo/Ford Motor Co.)**NO SALES**

Ford has a new feature that puts parents of teens in the driver's seat. It actually gives them control of their teens cars. It's a staggering statistic but teen drivers are ten times more likely to get in a crash than those drivers 30 to 59 years old. Ford Motor Company has introduced a new option in hopes of reducing that number.

It's called "MyKey", and it's just one way parents can help teens develop good driving habits. It allows parents to set an 80 m.p.h. top speed limit and a chime that will sound if the teen exceeds a set speed, such as 45, 55 or 65mph. There's also an option that will not allow the radio to turn on until the seat belt is fastened.

Parents can choose one key to be programmed, all other keys can be used for regular driving. The options will only go into effect when the specific key is used. The best part about this new feature is the price.
It's a standard option on the new 2010 Ford Focus at no additional charge.

Ford market research shows that 75 percent of parents like the new options, but as you might expect, 67 percent of teens don't. "My Key" developers say it's not about controlling teens but it's about helping remind those without experience to become more aware of the car and the conditions around them.

The new option is going to be a standard feature on the 2010 ford focus and they plan to expand it to all models over the coming year.


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