Say No to Cankles

By: Lisa McDivitt Email
By: Lisa McDivitt Email

In a new promotional campaign, Gold’s Gym draws attention to a quirkily named “problem area” as a way to get thee to the gym.

A recent survey by the American Heart Association found that 25 percent of the people interviewed had canceled their gym memberships in the past six months as a way to save money.

As a way to recruit some new members, Gold's Gym is launching a new marketing campaign today in the vein of public awareness. It’s called, Say No to Cankles.

“Cankles” is just one in a long line of slang terms for so-called problem areas, such as “muffin top” or “love handles”. One way to combat them? Consistent trips to the gym. So, to help drum up some business, Gold’s Gym launched its campaign against cankles, a blended word of calf and ankle.

And, while the promotional campaign is meant to be humorous, the more serious part is that this is a way to try to motivate people not just to join the gym, but to work out in general.

In a tough economy, when the budget is tight, it's great when gyms offer promotional deals. But if a gym membership is too far beyond your means, the Mayo Clinic has four low-cost tips for working out. For more, click on the Mayo Clinic link below.

If “Say No to Cankles” is your new mantra, then check out the Gold’s Gym Web site for the campaign by clicking on the link below.

And, if you’re tired of people making up names for “problem areas” where you think it looks just fine, check out my blog’s response to the “Say No to Cankles” campaign. That link is also provided below.


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