Grand Junction Lodging Taxes Hit Five Year Low

By: Jessica Zartler Email
By: Jessica Zartler Email

New numbers show a slump in stays at Grand Junction hotels and motels. Lodging taxes bottomed out at a five year low in June.

The Grand Junction Visitor and Convention Bureau says lodging taxes were down 19 percent for the month as occupancy and rates were down at hotels and motels across the valley.

Officials say we are still doing better than most places in the country and the area is coming off of banner years in 2007 and 2008.

They believe upcoming events like the Peach Festival and Rock Jam will help boost the numbers in the next few months.

"We're not concerned about it. We're doing everything we can to keep marketing Grand Junction be as effective as we can and again, we've adjusted out budget accordingly," Grand Junction Visitor and Convention Bureau Division Manager Barbara Bowman told 11 News on Thursday.

The VCB's marketing budget comes directly from lodging taxes and officials say they're focusing on more local and regional advertising to save money.

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