This week should be a big one for booksellers, who these days rely on big releases like Dan Brown's novels or the Harry Potter books to help drive sales.
They anticipate this will be big week because of the release of Ted Kennedy's biography as well as Dan Brown’s The Lost Symbol.
The copies of The Lost Symbol have been under lock and key at every bookstore, and no advanced copy has been released.
Out here in Grand Junction at the Barnes & Noble on Patterson, they were setting up the books early this morning, and it was the first time the boxes had been unsealed since they had arrived at the store several days ago.
"We were under agreement to leave it under lock and key until 12:01 a.m. on Sept. 15, and so we’ve done that," says Laura Mettauer, the community relations manager for Barnes & Noble in Grand Junction.
Dan Brown’s book The Da Vinci Code sold 81 million copies worldwide, so booksellers anticipate a similar reaction to the Lost Symbol. It's a follow-up to The Da Vinci Code and his earlier book, Angels & Demons.
This is the largest first printing in Random House’s history, at five million copies.
So what's it about? No one knows much yet, but it is described as a thriller that follows Harvard Professor Robert Langdon around the hidden history of Washington D.C. – and it takes place over the course of 12 hours.
Amazon.com lists it as the number one seller right now, and it's spent the past 149 days in the top 100. All this, before it was even in stores.