GRAND JUNCTION, Colo. (KKCO)- The long lines on Black Friday weren't necessarily a reflection of where sales are headed this Holiday Season.
This season many have a cautious mindset, and analysts say that will likely be a theme of this holiday shopping season.
Retail analysts estimate retail holiday sales will be down one percent from last year.
And that seems to be the case in Grand Junction as well.
Jammie McCloud with Mesa Mall says, 'Today and rest of season really predictions are for sales to be about even to last year maybe a tick up or tick down but about even'
Even with a slight decrease, she says no one should be disappointed,'Retailers don't have huge expectations for huge increases this year. If they have a year that's flat or comparable to last year or slightly up they'll be happy with that.'
And stores in the Mall say they are keeping hopeful.
Beth Zanski with Culinary Corner says they are, 'Keeping fingers, toes, and everything crossed.'
And Mike Weygandt with Journeys says, 'Every little bit helps.'
In hopes of keeping busy this holiday season, most stores are continuing parts of their Black Friday sale through the weekend or offering other discounts to entice shoppers.