New survey shows most less than half done with holiday shopping, 42 million haven't even started

By: Tim Ciesco Email
By: Tim Ciesco Email

GRAND JUNCTION, Colo. (KKCO) - The countdown to Christmas is in the home stretch and according to a new national survey, a lot of holiday shoppers still have a lot left to do.

While dozens of shoppers search frantically around Mesa Mall for the perfect gift, all Lilly Price has to worry about is getting a picture with Santa, because she got all her shopping done early.

"My mom said that we have to, and that's why," says Price.

And her mom's not doing too bad either. "I'm not a last minute shopper either because I don't like to give things that I didn't really want to give," says Jennette Price.

But that's not the case for most Americans. According to a new survey from the National Retail Federation, only 8.6 percent of shoppers have finished their Christmas shopping. And 19.1 percent, nearly 42 million people, haven't even started.

The Roseberry family says it doesn't quite fall into that category, but they've still got a lot left to do between now and Dec. 25.

"We're probably not as far along as we should be," says Tim Roseberry. "We're trying to get done and we figured tonight would be a good night."

According to the survey, most shoppers are a little behind this year. In 2008, the average person had 47.1 percent of their shopping done by the second week of December. This year, that number fell to 46.7 percent. The National Retail Federation points to the fact that many stores will be offering special sales and promotions during the final stretch as a reason why but says the majority of those shoppers will finish their shopping by Dec. 19.

"Everything is always sold out if you wait until the last minute," says Lindsey Roseberry. "I like doing this instead because you get the best choices."

But when it comes to the best choices and getting your shopping done, Carlos Figueroa says he's got it figured out. "That's the good thing about having a great wife," says Figueroa. "She knows what everybody wants."

According to the survey, adults over 65 were the age group most finished with their Christmas shopping.

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