FRUITA, Colo. (KKCO) - An advisory committee will decide what the heck to do about a controversial ad campaign slogan that has so many people talking.

For weeks, a controversial campaign in Fruita has had the town buzzing. According to Fruita Mayor Ken Henry, most of the feedback from the Fruita community has been negative.

Yet, no one can deny the interest and attention the story has garnered in just a few weeks.

At Fruita's City Council meeting Tuesday night, Mayor Henry said he's been fielding calls from media outlets as far away as Great Britain.

The slogan, copyrighted by longtime Fruita residents Steve and Denise Hight, has generated outrage and support, with 2 of the 6 council members supporting it. Mel Mulder and Bruce Bonar say they have gotten alot of support for the slogan, and Bonar even sported a hat featuring the slogan at Tuesday night's meeting.

Tuesday, it looked like the campaign would not be officially adopted by the city. Mayor Henry told 11 News that since 4 of the 6 on the council opposed it, it would not be used.

But minutes before the meeting, Henry was informed that an advisory committee would present their findings to the council on Thursday, and after that, it would be up to the council to either officially reject or adopt it.

The slogan "WTF" is an acronym for "Welcome to Fruita." The phrase is also a popular term with a vulgar association.

According to Henry, the Hights have copyrighted the slogan. He credits them with being creative, and having deep roots and love for the community of less than 13,000 just miles from the Utah border.

The Associated Press reports that the couple made 500 stickers with the slogan, then dropped them off at local businesses around town. The stickers were snapped up within 48 hours, and demand was so high, the Hights were asked to make 1,500 more.

At Tuesday night's meeting, the issue was not on the agenda. But during the public comment period, resident Ted Hansen spoke out against it. He said Fruita should come up with an alternative slogan that didn't alienate portions of the community.

After making his statement to the council, Hansen told 11 News, "I was in the Marine Corps for 8 years, and I was privy to many acronyms that were unsavory, but my values aren't those. Most of the people I run into in Fruita, that doesn't reflect their values either."

Hansen said the slogan is creative, and hits a certain demographic. But he thinks it's the wrong way to reach people. When asked about the potential revenue such a controversial slogan could generate for the small town, he replied, "Britney Spears generates a lot of revenue, but I wouldn't want my daughter to be like that to generate revenue."

Henry says Fruita has a 3 percent lodging tax. A tourism committee generates $110,000 a year, and comes up with suggestions on how, and where to market Fruita. The small community is known for it's mountain biking trails, dinosaur history, attractive Main Street, and popular "Mike the Headless Chicken" Festival.

Henry thinks the slogan would appeal to one demographic, but doesn't represent most of the residents. He says, "The 'WTF' is something that probably, if our only target audience and the older folks, would have been that, would have been fun. But we represent a much wider constituency and community than just the bikers, so the response was that we didn't need that type of advertising."

The Hights have written a paperback called "Fruita (Images of America)."

It can be purchased on Amazon.com and eBay.