VCB projects promising tourist season

By: Alicia Gentile Email
By: Alicia Gentile Email

GRAND JUNCTION, Colo. (KKCO) -- New statistics reveal fewer visitors are coming to the Grand Valley, but officials say the numbers may not be a good reflection of tourism on the Western Slope.

Revenue from the 3 percent lodging tax in Grand Junction is down by 6.2 percent so far this year. However, officials say every year during our ‘off-season,’ the lodging tax takes a dip, but an increase in Internet hits is an indication business is improving.

"Biggest uptick is online, and though we're seeing numbers decrease from the lodging tax collection and visitors here in the visitors center, We're seeing a 15 percent increase on our web hits,” said Mistalynn Meyeraan of the Grand Junction Visitor & Convention Bureau.

The percentage of guests to the visitor center have dropped as well, but about 20,000 people a year stop by.

Meyeraan says they get about 250,000 people a year visiting their website, but this year, traffic has increased, so they forecast better tourism in the Grand Valley.

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