GRAND JUNCTION, Colo. (KKCO) -- Some local store owners said they saw more new faces this summer.
"At night time, we get a lot of people coming from the hotels locally after dinner, and then coming in here for dessert," said Gelato Junction owner John Bucher.
Bucher was not the only one who reported more out of town guests this summer.
"Business has been really great. This summer had a lot of short term residents and a lot of local bands," said Melrose Hotel manager Henry Starks.
Barbara Bowman of the Grand Junction Visitor and Convention Bureau reported that lodging tax was up seven percent this year from last.
"I think people have decided they want to travel, even if it is for short weekends," said Barbara Bowman Division Manager of the Grand Junction Visitor Bureau.
Local store owners said that despite the decreased flow of tourists during wild fires on the Front Range, they were able to revamp there revenues.
Some owners attribute the increased out-of-towners to social media marketing and the ability to reach a broader base.