Different types of store owners are prepping for their big day with hopes that shoppers are still in the mood to buy after the Black Friday deals.

But why is this weekend such a big deal for them? Saturday marks the second annual ‘Small Business Saturday.’ Kicked off last year by American Express, it is a movement now gaining momentum all across the country.

"This is the make or break weekend for a lot of businesses, and we'd really like to see if they're going to make or break, be it, local businesses that make it,” Occupy Grand Junction member Eric Niederkruger said.

Crossroads Wine and Spirits in Grand Junction is just one of the many businesses that will be participating in the festivities.

"Black Friday isn't really as big in our industry in particular, and we're hoping to generate some excitement for that Saturday,” Crossroads manager Monty Haltiner said.

And they're hoping this excitement will help keep local money at home.

"I love that when I buy something in Grand Junction, the money is staying here to help out the people who live here,” local shopper Shonna Partain said.

This liquor store has been in Grand Junction for seven years. During this time, they have been able to build relationships with other small businesses, and this has helped them both.

"The local business community here in Grand Junction is really a synergistic community. We have a lot of businesses we shop at, and we get to know the ownership there, and they know us, so it's like of like, we frequent you, you frequent us, and we all help each other out,” Haltiner said.

And a surprising ally to the support local business cause? Occupy Grand Junction.

"We're not anti-business at all. We're looking for community, community-building and taking back our hometowns,” Niederkruger said.

And even though Occupy's rally didn't draw more than 15 people on Black Friday, members felt strong enough about their message to gather at the Mesa Mall.

"It was chilly, it was Thanksgiving, it was kind of a tough sell,” Niederkruger said. "People have an option where they spend their hard earned dollars, and we'd like to see them circulated as much as possible with our neighbors."

That message is one the smaller guys can appreciate.

"It feels really good that we're getting attention paid to us, and that the money isn't always going to some big guy down the street we don't even know," Haltiner said.

Occupy Grand Junction will be on Main Street on Saturday around noon across from the Mesa Theaters. They along with other groups will encourage and thank consumers for shopping at these small businesses.

American Express will also reward customers with a $25 credit. You must register your American Express card online, then make a purchase at any participating small business.