Windows Displays and Holiday Cheer

By: Lindsay Housaman Email
By: Lindsay Housaman Email

As the Christmas season arrives, it means busy days for retailers.
And one way stores catch shoppers eyes is by using festive window displays.

Downtown on Main Street, almost every store window displays merchandise with added holiday cheer.

The displays are a way to catch the eye of the customer and make what they see an interesting site, which in turn can spark curiosity bringing them into the store.

But getting these displays together aren't always an easy task and owner of Razzmatazz, Becky Brehmer knows it all too well, "Start working with different merchandise and move it like 50,000 times until it's appealing. It's a tedious job."

Retailers say not to expect the same exact display every week because the merchandise in the window tends to change with new items.


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