DENVER, Colo. (AP) Colorado is rolling out a state brand that officials hope will increase tourism and economic development.
The new logo with a snow-capped green mountain and a new slogan, "It's our nature," is going nationwide as part of the state's campaign.
Colorado marketing director Aaron Kennedy, the founder of Noodles & Co., drove the year-long effort to develop the brand after getting feedback from people statewide. He says the new logo builds from the state's license plate because many identified Colorado with it. It also incorporates one of the state's main attractions -- the mountains.
It cost $1.1 million in private donations and $1.5 million in pro-bono work. State agencies will transition to using the logo within the year and Colorado companies will also place it on products.
KKCO firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKCO 11News.powered by Disqus