Colorado rolls out new state logo

By: Associated Press Email
By: Associated Press Email

DENVER, Colo. (AP) Colorado is rolling out a state brand that officials hope will increase tourism and economic development.

The new logo with a snow-capped green mountain and a new slogan, "It's our nature," is going nationwide as part of the state's campaign.

Colorado marketing director Aaron Kennedy, the founder of Noodles & Co., drove the year-long effort to develop the brand after getting feedback from people statewide. He says the new logo builds from the state's license plate because many identified Colorado with it. It also incorporates one of the state's main attractions -- the mountains.

It cost $1.1 million in private donations and $1.5 million in pro-bono work. State agencies will transition to using the logo within the year and Colorado companies will also place it on products.


You must be logged in to post comments.

Username:
Password (case sensitive):
Remember Me:
KKCO NBC 11 News
2531 Blichmann Avenue
Grand Junction, CO 81505

Station Phone: 970.243.1111
Business Fax: 970.243.1770
Newsroom Fax: 970.245.3793
News Tip & Contest Line: 970.255.8477
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 221633991 - nbc11news.com/a?a=221633991
Gray Television, Inc.