Using your beard as a billboard

By: NBC News Email
By: NBC News Email

(WLEX) When it comes to advertising, you'd think agencies have come up with just about every possible place to put an ad, but a Lexington, Kentucky ad firm is using a brand new spot to try and sell something: beards.

"Everyone seems to stare at an epic beard, so we thought that would be a great place for an advertisement," says Whit Hiler of Cornett Integrated Marketing Solutions.

Call it a beard-vertisement.

"Beards are really hot right now," Hiler says.

Literally and figuratively. The fast food chain A&W and an automotive company tried it as a promotional deal.

Men with beards were paid $5 to put a mini-billboard in their beard, and it created a lot of buzz.

"Since we've received so much press for the campaign, we've actually had some larger brands as well hit us up," Hiler says.


KKCO firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKCO 11News.

powered by Disqus
KKCO NBC 11 News 2531 Blichmann Avenue Grand Junction, CO 81505 Station Phone: 970.243.1111 Business Fax: 970.243.1770 Newsroom Fax: 970.245.3793 News Tip & Contest Line: 970.255.8477
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 209327561 - nbc11news.com/a?a=209327561