Colo. Tourism Officials Look Closer For Guests

By: Associated Press Email
By: Associated Press Email

Denver (AP) Denver has courted visitors from Kansas, Nebraska and New Mexico in the past but the tough economy has made Denver's Tourism Bureau look closer to home to cities only an hour's drive away, like Fort Collins and Colorado Springs. The tourism bureau is spending $500,000 for the holiday campaign.

Jayne Buck, Visit Denver's Vice President for tourism, calls Denver a “mini-getaway” during a time when economic conditions make proximity and value the best option for an escape.

Eighteen Denver hotels are booking rooms starting at $52.80 per night through January in a nod to the Mile High city's elevation of 5,280 feet.

Ski towns are looking to Denver for help boosting their holiday sales this season. Vail is spending $550,000 to entice Front Range visitors.

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