Graphic anti-Meth ads being rolled out in Colorado

By: Associated Press Email
By: Associated Press Email

Denver (AP) - Graphic ads depicting the consequences of methamphetamine use are being rolled out across Colorado.

It's part of a campaign launched Thursday by a new nonprofit group called the Colorado Meth Project. Gov. Bill Ritter and Attorney General John Suthers attended the launch and warned that adults might find some of the radio, TV, newspaper and billboard advertisements offensive.

But they said the ads need to honestly portray the damage done by Meth to reach their target audience - teens and young adults.
Similar campaigns have been already been set up in five other states, including Wyoming and Montana.

The program will cost about $4 million a year. Most of it is paid for with grants from private foundations.

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