State: Colo. tourism up after spending increased

By: Associated Press Email
By: Associated Press Email

Denver (AP) - State officials say Colorado tourism is up sharply after the state increased its marketing efforts - but state auditors question the figures.

Lawmakers voted to increase state tourism spending from $5.4 million in 2004 to $25 million in 2008.

Kim McNulty, director of the Colorado Tourism Office, said Tuesday the number of overnight trips to Colorado increased from 27 million in 2006 to 28 million in 2007. Overnight spending in the state rose from $8.9 billion in 2006 to $9.5 billion in 2007.

State auditors said Tuesday it's difficult to determine the impact of increased marketing because people visit Colorado for a variety of personal and business reasons. They also criticized the tourism office for not setting more measurable goals.
(COPYRIGHT 2009 BY THE ASSOCIATED PRESS. ALL RIGHTS RESERVED.)


KKCO firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKCO 11News.

powered by Disqus
KKCO NBC 11 News 2531 Blichmann Avenue Grand Junction, CO 81505 Station Phone: 970.243.1111 Business Fax: 970.243.1770 Newsroom Fax: 970.245.3793 News Tip & Contest Line: 970.255.8477
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 47318702 - nbc11news.com/a?a=47318702