Dairy accused of deceptive marketing

By: Associated Press Email
By: Associated Press Email

Boulder-based Aurora Organic Dairy, which supplies many U.S. grocery chains, has agreed to a $7.5 million settlement in a five-year-old consolidated class-action lawsuit against the company.

The lawsuit was initially filed on behalf of two St. Louis-area mothers in 2007 who claimed the dairy used unfair and deceptive practices to sell non-organic milk at organic prices. It also alleged the company's milk didn't live up to USDA organic standards.

In 2009, a federal judge in St. Louis dismissed the suit, saying Aurora's products had been deemed organic by a USDA-accredited certifying agent.

Company spokeswoman Sonja Tuitele says the dairy never did anything wrong, but it had grown weary of litigation and wanted to settle the case, which had become a "distraction."

KKCO firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKCO 11News.

powered by Disqus
KKCO NBC 11 News 2531 Blichmann Avenue Grand Junction, CO 81505 Station Phone: 970.243.1111 Business Fax: 970.243.1770 Newsroom Fax: 970.245.3793 News Tip & Contest Line: 970.255.8477
Copyright © 2002-2015 - Designed by Gray Digital Media - Powered by Clickability 169098646 - nbc11news.com/a?a=169098646
Gray Television, Inc.