GRAND JUNCTION, Colo. (KKCO) - Taco Bell went public Friday, defending its beef and reputation with expensive damage control ads. An Alabama law firm filed suit against the chain last week, claiming that what's inside the fast food tacos can't be called real beef. The law firm, Beasley Allen, says they've done their own testing and found that Taco Bell's meat is about 35 percent actual beef, and the rest fillers.

Taco Bell says they're not going to be put through the grinder on this one, with customers potentially running for the border after hearing the rumors.

"I'm not going to eat taco bell for a while, knowing that that stuff is in there," says Nick Thompson.

"I'm not going to eat it anymore because it's nasty, and all that stuff they put in it," says Tony Williams.

"All they had to do was reach out to us and we would have given them the facts and we wouldn't be here today," says Taco Bell president Greg Creed.

Taco Bell unwrapped full–page ads in major newspapers and on You-Tube, aiming to show that the beef allegations are a bunch of bull. "Our seasoned beef recipe contains 88 percent quality USDA inspected beef. What's the other 12 percent? It's our secret, and I'm going to give it to you," says Creed in his You-Tube response ad.

Creed and the print ads go on to list the ingredients... water, spices, and oats to name a few. Faithful Taco Bell fans say they won't be baulking at their burritos.

"I'm not too surprised, (but) I'll definitely eat Taco Bell again," says Cory Brittingham.

"...probably my favorite thing to eat is the new 99 cent beefy crunch burrito," says Annessa Bryant.

"I'm going there for a 59 or 79 cent taco and never expected to get 100 percent beef from there," says Karen Stewart.

An attorney for the law firm suing Taco Bell says their claims are 100 percent accurate, and that a federal courtroom in California will now decide what's in the beef.