GRAND JUNCTION, Colo. (KKCO) When you think of Rock Jam, you think of the big names; Seether, Lynyrd Skynyrd, Three Days Grace, Korn... the list goes on.
But sometimes you find the biggest stories under a much smaller name.
Jammed within the many booths that crowd the field of Rock Jam, Ecsquisite Apparel stands out among the rest.
Hailing from New York City, the guys behind Ecsquisite made the cross-country drive (with their sheep-model in tow) to gain support for their brand.
“The reason why we came all of the way out here is we have a following on the east coast but we’re trying to get a following on the west coast," says co-business manager, James Miller. "We’re trying to build our movement we’re trying to expand so we figured why not drive cross country and have a good time.”
But unlike many other college-aged businessmen, Ecsquisite puts a portion of their income towards a cause other than just having a good time.
“15% of our profits go to Autism Research and awareness," says General Manager, Tom Kendris.
After some of the founding members spent time working with autistic children, they began looking for a way to do more... and so Ecsquisite was born.
They say that Ecsquisite is more than a clothing brand, it's a lifestyle; embracing individuality, acceptance and giving.
"We envision our logo to be a connecting force to people who respect individuality we believe in people being themselves and looking good when they do it," says Kendris.
But why come all of the way out to Rock Jam? You can build a following across the country from behind a computer, right?
Not for these guys. If you dig just a bit deeper into the world of Ecsqusitie Apparel, right at the core you'll find music.
“It was always different seeing different types of people that kind of had the same feelings about music but they kind of have disrespect and hate for each other because of it," says co-business manager, Vincent Failla. "[We] to try and tie everyone together… It’s not just about having a good time it’s about helping others and enjoying yourself along the way.”