Broncos-Steelers sets NBC record

By: Amanda Kondolojy, TV by the Numbers Email
By: Amanda Kondolojy, TV by the Numbers Email

NEW YORK– Sunday’s Steelers-Broncos game on NBC was the highest-rated Sunday Night Football game ever and tied the 2010 NFL Kickoff opener as the highest-rated regular-season NFL game ever on NBC. Additionally, the game earned NBC’s highest-ever regular-season primetime rating in the advertiser-coveted Adult 18-49 demographic, according to official national data released today by The Nielsen Company.

Sunday night’s game on NBC, in which the Broncos defeated the Steelers, 31-19, in Peyton Manning’s first game as quarterback of the Broncos, drew a 16.5 national household rating and a 26 share, the highest-rated Sunday Night Football game ever, topping the 15.7/25 for last year’s Cowboys-Giants Week 17 finale by five percent. Additionally, the 16.5/26 rating ties the 2010 NFL Kickoff opener (Vikings-Saints) as the highest-rated NFL primetime regular-season game ever on NBC.

The Steelers-Broncos game was seen by 27.57 million viewers, less than one percent below the most-watched NFL regular-season primetime game ever on NBC (27.62 million for Cowboys-Giants Week 17 game last year that determined the NFC East title).

Other Ratings Notes:

Household rating (16.5/26) and viewership (27.57) are up 8% and 7%, respectively, over last year’s first SNF game (Cowboys-Jets, 15.3/25 and 25.8 million).

Adult 18-49 rating of 11.0 is highest for any regular-season primetime NFL game ever on NBC, and is best in the advertiser-coveted demographic for an NFL regular-season primetime game on ANY network in 15 years (Broncos-49ers, 11.6, 12/15/97, on ABC).

Second most-watched NFL regular-season primetime game on ANY network in 16 years (Packers-Cowboys, 31.5 million, 11/18/96, on ABC).

Ties 2010 NFL Kickoff opener for highest-rated NFL regular-season primetime game on ANY network in 14 years (Vikings-Packers, 16.8/27, 10/5/98, on ABC).

44.2/67 rating in Denver is best for that market for any regular-season NFL game since 9/22/03 (44.5/61 for Oakland-Denver on ABC).


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