NEW YORK– Sunday’s Steelers-Broncos game on NBC was the highest-rated Sunday Night Football game ever and tied the 2010 NFL Kickoff opener as the highest-rated regular-season NFL game ever on NBC. Additionally, the game earned NBC’s highest-ever regular-season primetime rating in the advertiser-coveted Adult 18-49 demographic, according to official national data released today by The Nielsen Company.
Sunday night’s game on NBC, in which the Broncos defeated the Steelers, 31-19, in Peyton Manning’s first game as quarterback of the Broncos, drew a 16.5 national household rating and a 26 share, the highest-rated Sunday Night Football game ever, topping the 15.7/25 for last year’s Cowboys-Giants Week 17 finale by five percent. Additionally, the 16.5/26 rating ties the 2010 NFL Kickoff opener (Vikings-Saints) as the highest-rated NFL primetime regular-season game ever on NBC.
The Steelers-Broncos game was seen by 27.57 million viewers, less than one percent below the most-watched NFL regular-season primetime game ever on NBC (27.62 million for Cowboys-Giants Week 17 game last year that determined the NFC East title).
Other Ratings Notes:
Household rating (16.5/26) and viewership (27.57) are up 8% and 7%, respectively, over last year’s first SNF game (Cowboys-Jets, 15.3/25 and 25.8 million).
Adult 18-49 rating of 11.0 is highest for any regular-season primetime NFL game ever on NBC, and is best in the advertiser-coveted demographic for an NFL regular-season primetime game on ANY network in 15 years (Broncos-49ers, 11.6, 12/15/97, on ABC).
Second most-watched NFL regular-season primetime game on ANY network in 16 years (Packers-Cowboys, 31.5 million, 11/18/96, on ABC).
Ties 2010 NFL Kickoff opener for highest-rated NFL regular-season primetime game on ANY network in 14 years (Vikings-Packers, 16.8/27, 10/5/98, on ABC).
44.2/67 rating in Denver is best for that market for any regular-season NFL game since 9/22/03 (44.5/61 for Oakland-Denver on ABC).
KKCO firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKCO 11News.powered by Disqus