KKCO is the 186th DMA in the United States. KKCO 11 News reaches 131,330 households throughout Western Colorado. This is approximately 407,123 people in this area alone. (Nielsen Media Research Group)
Advertising works best when used consistently and aggressively. By advertising your business, you can generate customers now or place your business name in their minds for the future. A campaign that is positive and is placed within pertinent programming can bring customers into your place of business no matter what the current economy looks like.
Television is the farthest reaching medium and combines advantages of all other media. Advertising with KKCO 11 News enables advertisers to use sound, pictures, video, color, motion and audio to expand reach and frequency to target a specific audience. According to the Television Bureau of Advertising, “The public’s perception of advertising in media is critical in the process of selling products and services. Television gets nearly half the votes for Most Authoritative and 74% for Most Exciting, driven by TV’s ability to deliver the advertiser’s message utilizing sight, sounds, motion, emotion and color.” (TVB Web Site-TV Basics, Image of Advertising in Major Media)
Advertising on KKCO can reach a multitude of possible customers across the Grand Valley. KKCO’s 11 News is number one in our DMA and reaches more people at 10pm than both of the local ABC and CBS affiliates combined! We also carry programs like Jeopardy and Wheel of Fortune, which are high viewer shows, so your message will reach many, many people!
The Internet is a very powerful tool that is increasing in popularity with business owners. More and more people are going to the Internet to look for local businesses. Add your advertisement to one of the most powerful website in the Grand Valley and you have the ability to add to your customer base in another area—the World Wide Web.
Combining your TV and Internet ads make the most powerful combination for advertising. Most people exposed to both a TV ad and an Internet ad were more likely to recall a TV ad, and thus the business. Double the impact, double the name recognition.
To expand your advertising opportunities please contact the KKCO Sales Department at 970-243-1111 or Stacey Smith-Bybee, at email@example.com.
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