GRAND JUNCTION, Colo. (KKCO/KJCT)-- Powderhorn is touting a new financial partner and operator, but they said the majority of operations will stay the same.
Zoma Capital is now partnering with Powderhorn. The resort said they will leverage the money to continue their "mission-affordable," and keep lift tickets and season passes cheaper.
The new partnership would allow for top-to-bottom snowmaking next ski season, a high-speed chairlift and more.
"We had a bad year last year. We had bad snow, and frankly, it's hard to survive if we don't have good snow, but by investing in snowmaking this will give us a pretty good insurance policy,” said Ken Gart, partner at Powderhorn.
They'll be working to open more mountain biking trails. The deal also comes with a new operator of the resort—Pacific Group Resorts, Inc., out of Utah, will be taking over management, but ownership will stay with Powderhorn.
"It can get that trajectory where, in three, five, ten years we can be one of the best resorts in the country in terms of the skiing and the biking product,” said Gart. “I think we've made good strides, but this will really help us take a big step in that direction.”
With PGRI taking over management, season pass holders will be able to access six free days at three other resorts across North America. Powderhorn said all prices will stay the same for lifts.