Council approves name change for North Avenue

Published: Aug. 16, 2017 at 10:28 PM MDT
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A resolution was passed Wednesday night to change North Avenue to University Boulevard in Grand Junction.

City council passed the change with a 5 to 2 vote. The change will happen in March of 2018.

North Avenue has been around for a long time.

"When I was growing up, it was all about North Avenue. 'What are you going to do ‪Friday night‬? We'll be on North Avenue. See you on North...we're going to go cruise North,'" said Jim Randolph, a longtime Grand Junction resident who opposes the change.

"I'm a believer in tradition," said Ash Jordan, one of the owners of The Bike Shop at 10th Street and North Avenue. "You almost have to change everything. People don't know who you are. 'Where are you located again? Where is University Blvd?' I grew up here and it's North Avenue. It just confuses consumers."

The Bray Company said it's time for a change.

"It hasn't been the North boundary of town in forever," said Lynn Thompson, the president of Bray. "I appreciate the historical reasoning for names and things like that...but for me, there is a stronger reasoning for changing the name to University."

Supporters said it would prove Grand Junction is truly a town with Mav spirit.

"Letting everyone outside know the university is a part of this community, and we are a part of this university," said Thompson.

The name change could get pricey for business owners, and it could be a difficult process.

"It's a difficult process, we have to go through an entire credit application with our vendors when our physical address changes," said Jordan.

The proposed name change for 12th street to Maverick Way was not discussed at the council's meeting.